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A strong brand – how to create it
Every business owner hopes that his brand will quickly win the recognition of consumers, that it will live a long and happy life and bring the deserved profit. Unfortunately, out of thousands of brands appearing daily all over the world only few occupy their niche in the market. In some cases fortunate circumstances play a role: predecessors have laid the foundation, consumers have already formed needs, and it remains to take the last step in….
Make a design for the future Internet resource can be in the graphics editor in which you used to work. For me, for example, it is more convenient to use Adobe Illustrator, although most designers tend to use Photoshop for these purposes. It is connected, in part, with the fact that browsers do not display vector images.
Text in advertising is one of the most important components, allowing advertisers to declare themselves. Therefore, a lot of work in graphic design is associated with its typing and design. But unfortunately, in comparison with the growth of advertising business and the number of graphic designers in Russia, the number of those who approach the font design of text professionally is not increasing so quickly.
What areas of graphic design exist?
Narrow specializations are many, we have highlighted the most popular with a high demand for personnel:
- Graphic brand identity
Branding, brand design, brand identity – all these concepts are combined under graphic identity. Designers from this field work with logos, fonts, and typography of companies and products.
These professionals develop an identity and techniques for its application.
- Graphics in advertising
The tasks of marketing graphic designers include the development of advertising banners, the design of goods in images to meet the needs of the audience, the creation of infographics and useful brochures, the development of presentations.
- Graphic design of publications
Despite the rapid development of the Internet, magazines and printed materials still remain a strong source of information and promotion. Publication designers work with the design of books, magazines, newspapers, catalogs, and manuals.
These are just the main areas, they are divided into narrower ones, but most often a graphic designer has to combine several specializations.
7 basic principles of graphic design
When you visit a website, the first thing you notice is how the site looks. Is it too simple? Too complicated? Or just plain pretty? When it comes to creating a good design, it’s not just a matter of creativity or imagination.
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